Quote from Sharon Beder’s This Little Kiddy Went to Market:
Annual surveys of students starting university in the US have found that the percentage who say that developing ‘a meaningful philosophy of life’ is very important has been declining — reaching its lowest point (39 per cent) in 2003. This compares with 86 per cent in 1967. In contrast the percentage who say it is important to succeed financially hit a 13 year high of 74 per cent in 2003 compared with 59 per cent in 1977.